As an Indian investor, you need to safeguard your portfolio and investment expenses. You should only engage with certified and approved advisers, mutual funds, research analysts and market intermediaries.
One initiative by SEBI is the creation of @valid UPI IDs to help investors identify genuine and approved parties, and make payments to them through proper channels.

JainMatrix Investments is a SEBI registered Research Analyst, and it announces that it has got its @valid UPI ID, this may be used to make all payments to us in terms of fees.
It is jainmatrix.ra@valididfc
See public news article regarding this
SEBI mandates exclusive ‘@valid’ UPI handles – MSN.com
SEBI Check tool to verify handles – SEBI website
Buy a JainMatrix subscription, for your Direct Equity investing, see PRICING AND PAYMENT OPTIONS
Warm regards, and safe investing
Punit Jain